Sobre
With over a decade dedicated to automotive design, I have held significant roles in renowned companies, leading initiatives that went beyond traditional car production.
At FCA LATAM, I drove the development of CMF proposals and also spearheaded projects in the Advanced Design team, fostering innovations and strategic partnerships for the future of mobility.
My holistic approach, grounded in studies of Neuroscience and Yoga, coupled with expertise in Trend Research, has enabled me to present solutions that consider both aesthetic impact and socio-environmental responsibility.
"Design must seduce, shape, and more importantly, evoke an emotional response."
Textile Designer
2 years
AUNDE
Formulated automotive fabrics (graphics, structures, look&feel) for global markets and led design operations for General Motors LATAM account.
CMF Designer
10 years
Fiat Chrysler Auto
PSA Peugeot Citroen
CMF Design Team
Linea Gam
CMF & Interior Design Team
As a CMF designer the goal is harmonization: seamlessly blend aesthetics, shape, and touch to create a standout experience.
Creative
Strategist
4 years
Advanced Design Team
Fiat Chrysler Auto
By blending Design Thinking with trend research expertise and infusing it with imagination, I've cultivated a unique creative methodology.
This approach uncovers exceptional opportunities and intelligent solutions, contributing to both performance improvement projects and business development initiatives.
I was selected as one of the employees to take part in the Latin America New Leadership program.
"I trust colors to evoke emotions. I fine-tune the sensations with textures,
meticulously set the scene, as if directing a scene in a film."
I BELIEVE IN MAGIC
here it is
Fiat
Concept
Car 5
Fastback
2018
Concept Cars serve as a creative endeavor to showcase an innovative vision.
The Fiat Fastback Concept Car, conceived by the Advanced Design team,
sought to embody unparalleled elegance and usher in a new era for the brand.
THE
GOAL
The debut of the new Design Language explored possibilities while anticipating the brand new car in development.
THE CONCEPT
To be recognized as a precious gem, just like a perfectly diamond ring.
CMF´s choice: with the allure of a diamond catching one's gaze, a refined and unexpected satin chrome exterior painting.
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To guarantee a truly immersive experience, it was more than just think about the car, the goal was to draw a visual experience to emulate emotions and sensations.
I meticulously crafted the venue's lighting design, enabling various color tones to emerge from different vantage points.
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The interior exemplified the Brand and Design aspirations for the next wave of vehicles, melding aesthetic allure with advanced technological function: evoking the essence of a precious gem that's at once exquisitely comfortable and utterly enchanting.
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The exterior had the opportunity to explore a completely new visual approach for finish detailing and colors.
The buzz around the Concept Car was the first step in the design-driven brand strategy we developed.
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A whole new line of cars was being developed to showcase our new vision and identity.
Fiat
Pulse
SUV
2022
Here is the official debut of
FIAT's new
Design
Language
for the LATAM market.
THE
GOAL
Design a top-tier small SUV that offers exceptional perceived value to consumers.
CMF
STRATEGY
The CMF guidelines were crafted to smartly align the material development for both the Pulse and Fastback, ensuring a premium trim experience across all levels.
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CMF MOOD BOARDS
(briefing)
View Gallery
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THE MANIFESTATION OF IMAGINATION
production car
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Premiere edition body color
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Satin chrome finish
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Chrome finish paint
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Laser texture technology
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Insert Molding
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Insert Molding
Fiat
Fastback
Coupe
2022
THE
GOAL
Create the LATAM market's debut coupé, preserving the characteristic features of this segment while maintaining affordability starting at the entry level.
CMF
STRATEGY
The strategy was to deliver an exceptional premium experience through advanced materials using new supplier´s technologies.
+ Fabrics w/ 25% recycled pet
+ Fabrics w/ soil and hydro repelent
+ Insert Molding w/ 3D texture
+ Chrome finish paint
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CMF PROJECT MOOD BOARD
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CMF MOOD BOARDS
(briefing)
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GRAPHICS GUIDELINE
(plastics and textiles)
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TEXTILES GUIDELINES
(colors and techonologies)
"If you want to learn something, read about it.
If you want to understand something, write about it.
If you want to master something, teach it."
Yogi Bhajan
Holiday Sale
5
LIVE
PERFOMANCES
PRESENTATION
STRATEGY
It should be a couple on stage: we developed the script, the speech, the dynamics, and the performance itself.
in south america
PRESS | MARKET LEADERS | STAKEHOLDERS |
PUBLIC FIGURES | TV SHOWS
THE
GOAL
Entertain the eclectic audience by explaining the design development process, as well as the new car's visual attributes and highlights.
spanish/portuguese
While my partner brought the car to life using Google Tilt Brush, I advocated for the design concept.
Fiat
Concept
Car 4
Concept Coupe
2014
OUR AIM WAS TO OFFER A GLIMPSE OF THE FUTURE:
A GROUNDBREAKING PICKUP POISED
TO REDEFINE THE MARKET
Holiday Sale
the more
PROJECTS
the more
magic
spreads
+ CMF CREATIONS
